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Digital Growth Assessment

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Start your assessment and get insights into how to generate more revenue.

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Question 1 of 25

What are your 12 month strategic goals? 

Question 2 of 25

What are your 90 day KPIs?

Question 3 of 25

Is your team strategically aligned on goals?

A

Yes

B

No

C

Not sure

Question 4 of 25

Does your company struggle with team silos or bureacracy? 

A

Yes

B

No

C

Not Sure

Question 5 of 25

Who is on your marketing or growth team?

(Select all that apply)
A

Technical Marketer

B

SEO

C

Email Marketer

D

Designer

E

Developer

F

Analyst/Data Scientist

G

Product Manager

H

CRO

Question 6 of 25

What digital channels are you currently using?

(Select all that apply)
A

Paid Search

B

Paid Social

C

SEO

D

Email

E

Content Marketing

F

Mobile/Apps

G

Affiliate

H

Video

I

TV

J

Radio

K

Direct Mail

Question 7 of 25

Does your company have a structured and written 90-day plan for testing?

A

No, we haven't started testing yet

B

No, but we are currently testing

C

Yes, we have an informal agreement on what we want to test

D

Yes, we have a detailed roadmap that is prioritized with timelines

Question 8 of 25

Who owns optimization within your company? 

A

Marketing

B

Product/Engineering

C

Analytics

D

Multiple Stakeholder Teams Collaborating

E

No Clear Ownership

Question 9 of 25

How does your team generate hypotheses for tests?

A

Best Practices

B

Team Brainstorming

C

Existing Customer, Marketing, or Analytics Data

D

In Depth Customer Research Methodology

Question 10 of 25

What is your system for test prioritization?

A

We do not have a process for prioritization

B

Top down direction from management

C

Team strategy meeting to decide on prioritized order

D

We use a specific framework for prioritization

Question 11 of 25

On average, how many onsite tests do you run each quarter?

A

0 (We are not currently testing)

B

1-5 tests

C

5-10 tests

D

10-20 tests

E

20 tests or more

Question 12 of 25

Once you’ve decided to move forward with a test, how long does it take to setup, develop, QA, and launch it?

A

24-72 hours

B

1 week

C

2-4 weeks

D

More than 1 month

E

Not sure or not involved in the process

Question 13 of 25

How do you determine the validity of test results?

A

Not sure (no data scientist on the team)

B

We make a directional call on results to implement quickly

C

We allow the testing platform to indicate statistical significance

D

We conduct post test analysis and statistical analysis with a data scientist

Question 14 of 25

How do you determine success with your conversion optimization program?

A

We haven’t had success or are currently getting started

B

We validate individual winning tests and implement them on the site

C

We measure the overall impact on conversion rates for each quarter

D

We attribute revenue to testing, tie results to our strategic business goals, and share those results and insights across the company

Question 15 of 25

What testing platform do you use?

A

Optimizely

B

Google Optimize

C

Convert

D

VWO

E

Monetate

F

AB Tasty

G

Other

H

None

Question 16 of 25

What analytics tools do you use?

A

Google Analytics

B

Heap

C

Adobe

D

Mixpanel

E

KissMetrics

F

Other

Question 17 of 25

What forms of customer research are you currently using?

(Select all that apply)
A

Analytics

B

Usability Studies

C

Polls and Surveys

D

Heatmapping

E

Customer Journey Mapping

F

Form Analytics

G

Session Recordings

H

Customer Interviews

I

Voice of Customer

J

Focus Groups

K

Value Proposition Development

L

Social Media Mining

Question 18 of 25

What do you think are your top 3-5 roadblocks to growth? 

Question 19 of 25

What do you want to learn about your customers in the next 90 days? 

Question 20 of 25

What is your title or role?

Question 21 of 25

What is your website URL?

Question 22 of 25

How many monthly unique visitors do you have on your site?

Question 23 of 25

What is your monthly revenue?

Question 24 of 25

What is your month over month growth rate?

Question 25 of 25

Is there any other important information or context that would help our team build your 90 day growth plan? 

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